Jack & Jones invited us to capture the essence of their latest collection through a video campaign centered around a launch event in the heart of Madrid. The setting—a historic location with timeless architectural charm—offered the perfect backdrop to reflect the brand’s evolution and attention to detail.
Our challenge was to blend our creative vision with the brand’s identity, striking a balance between our raw, visual storytelling and Jack & Jones’ contemporary, accessible style. Through fluid camera work, warm lighting, and elegant composition, we highlighted the collection’s design nuances while immersing viewers in the atmosphere of the event. The result is a visual piece that feels elevated yet grounded—true to the spirit of the city, the moment, and the brand.
Jack & Jones invited us to capture the essence of their latest collection through a video campaign centered around a launch event in the heart of Madrid. The setting—a historic location with timeless architectural charm—offered the perfect backdrop to reflect the brand’s evolution and attention to detail.
Our challenge was to blend our creative vision with the brand’s identity, striking a balance between our raw, visual storytelling and Jack & Jones’ contemporary, accessible style. Through fluid camera work, warm lighting, and elegant composition, we highlighted the collection’s design nuances while immersing viewers in the atmosphere of the event. The result is a visual piece that feels elevated yet grounded—true to the spirit of the city, the moment, and the brand.
