When CSC (City Soldiers Corp) came to us, the mission was clear: reintroduce a brand born from the underground, forced into transformation by legal pressure but refusing to compromise its soul. This was more than a rebrand—it was a statement of survival, resistance, and identity. The goal was to visually frame CSC’s new era with the same raw instinct and unapologetic attitude that defined its past.
Our creative direction leaned into the tension between rebellion and rebirth. We crafted a visual narrative rooted in the streets that shaped the brand—cold concrete, low light, unfiltered presence. The video campaign captured the collective force of brotherhood, movement, and defiance. Every frame was built to preserve CSC’s legacy while pushing its visual language forward: darker, bolder, and more militant. The result? A launch that didn’t just mark a return—but a rise
When CSC (City Soldiers Corp) came to us, the mission was clear: reintroduce a brand born from the underground, forced into transformation by legal pressure but refusing to compromise its soul. This was more than a rebrand—it was a statement of survival, resistance, and identity. The goal was to visually frame CSC’s new era with the same raw instinct and unapologetic attitude that defined its past.
Our creative direction leaned into the tension between rebellion and rebirth. We crafted a visual narrative rooted in the streets that shaped the brand—cold concrete, low light, unfiltered presence. The video campaign captured the collective force of brotherhood, movement, and defiance. Every frame was built to preserve CSC’s legacy while pushing its visual language forward: darker, bolder, and more militant. The result? A launch that didn’t just mark a return—but a rise
