The client approached us to lead the art direction and video production for Byan, a contemporary women’s fashion brand rooted in minimalism, elegance, and self-expression. The goal was to visually articulate Byan’s ethos—refined yet bold, effortlessly modern, and deeply feminine—through a campaign that would resonate with an audience seeking intentional style and quiet confidence.
Our creative direction centered on crafting a visual narrative that reflects Byan’s signature aesthetic: clean lines, subtle textures, and a harmonious balance between strength and softness. Through carefully curated set design, natural lighting, and fluid camera movement, we developed a cinematic language that amplifies the brand’s emotional core. The result is a collection of visual pieces that feel timeless yet fresh, evoking intimacy and sophistication in equal measure.
The client approached us to lead the art direction and video production for Byan, a contemporary women’s fashion brand rooted in minimalism, elegance, and self-expression. The goal was to visually articulate Byan’s ethos—refined yet bold, effortlessly modern, and deeply feminine—through a campaign that would resonate with an audience seeking intentional style and quiet confidence.
Our creative direction centered on crafting a visual narrative that reflects Byan’s signature aesthetic: clean lines, subtle textures, and a harmonious balance between strength and softness. Through carefully curated set design, natural lighting, and fluid camera movement, we developed a cinematic language that amplifies the brand’s emotional core. The result is a collection of visual pieces that feel timeless yet fresh, evoking intimacy and sophistication in equal measure.
